Case Studies
Andrew Peller wanted to conduct a comprehensive Consumer Decision Tree analysis to understand how consumers...
Coty Canada is seeking new and relevant consumer insights into the Canadian Fragrance marketplace...
Danone had been unable to mine deep insights and find new whitespace within the yogurt category...
Post Foods wants to conduct research that will give them a deeper understanding of their core consumers and how they shop the $1.06 Billion Cereal category in Canada...
After the successful media campaign around the launch of a new compostable bag, which created some “serious noise”, FritoLay Canada’s SunChips brand had strong sales growth...
Sun Life Financial was launching a new national multi-channel advertising campaign (including TV, print and digital). They wanted to understand the in-market performance ...
Campbell’s Soup launched a mobile phone application called Recipe Rescue. The application was designed to provide users with easy access to recipes featuring ...
SC Johnson requires a path to purchase study to validate hypotheses and gain new insights into how Canadian consumers shop for bathroom cleaning products ...